Ferrari reported to plot 'utility vehicle' to double profit

Regolare Commento Stampare

Bloomberg reports that Sergio Marchionne said that a Ferrari SUV would "probably happen" in a conference call Wednesday.

So we must assume the clever chaps designing flaws out of embryos have been practicing on Ferrari's DNA first, because it seems Sergio has had a change of heart.

According to an Automotive News report, sources who prefer not to be identified have confirmed there is a new "utility vehicle" project under consideration.

Based on Marchionne's comments, however, the potential first-ever Ferrari SUV may be very different from vehicles such as the Bentley Bentayga and Porsche Cayenne, as well as the upcoming Lamborghini Urus and Aston Martin DBX.

And all that said, Marchionne reportedly stated that the Ferrari board still hadn't decided whether or not to build a crossover, so all this talk could be moot. Ferrari shares went on the U.S. market in October 2015 and started Italian trading in January 2016. It's not clear if it would have two or four doors, but it would apparently be a four-seat vehicle that offers more space than the GTC4Lusso.

The sources said the family vehicle would be targeted to Asian customers, especially in China and could contribute 2,000 cars to annual deliveries.

"There are more people that would buy non-extreme versions of Ferrari than those that will buy extreme versions", he said, adding this move did not mean compromising on price. Marchionne also noted that Ferrari's decision will not be made with intent to compete with Porsche. Instating this plan would breach the storied Italian supercar maker's self-imposed limit of delivering 10,000 cars yearly, an idea thought to potentially diminish the exclusivity and value of Ferrari vehicles. Pushing beyond the 10,000 auto limit would mean it would lost its "small vehicle manufacturer" status, which protects it from some USA and European fuel-use and emissions rules. Mr Marchionne, 65, is set to present his final business strategy in early 2018 for both Ferrari and Fiat Chrysler, which he also runs as the chief executive.